Luck Ra X Fernet Branca

I worked as the creative director, writer, co-director, director of photography and photographer (there was a print portion) on this project. I was asked to creative direct and write a project on 48 hours notice to pitch to Luck Ra and his team with the condition if they liked it I would be flying solo to Buenos Aires immediately to start putting the project together. It was challenging as Luck Ra is Argentina's biggest star and he had a very set style of music videos. So I had to mesh a western approach with a South American approach. I completed principal photography 7 days after the award of this project. The video ultimately had 5.2 million views.